Airtel Rwanda is set to introduce an electronic money transfer package to its clients stepping up efforts to increase its market share.
The product dubbed AirtelMoney will be implemented by the end of 2012.
Country Manager Marcellin Paluku said the platform will provide innovative mobile financial services to both the financially excluded and the banked population and is likely to boost initiatives to promote a cashless economy.
Paluku said subscribers will be able to send and receive money, pay their bills, and access their bank accounts.
AirtelMoney faces competition from the MTN and Tigo mobile money platforms, which have been growing rapidly. Both telecom operators have partnerships with banks.
Recent data shows MTN’s mobile money service has transacted over Frw70 billion since it was launched.
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