Tigo-Rwanda has unveiled its new ‘I am with Tigo’ campaign, a celebration of having the freedom to connect with the people who matter the most to Rwandans.
The Campaign “I am with Tigo” is inspired by actual testimonies gathered from asking Tigo customers why they prefer the Tigo brand.
Chantal Umutoni, Tigo Rwanda Head of sales and Customer care said at the launch of the campaign, “it is a reflection on how they feel about the service we provide and the recognition of understanding their needs. We aim at keeping Rwandans connected and on trend with the latest telecommunications technology available”.
It is a reflection of how customers feel about the brand and is a recognition of what Tigo has done to keep them connected with the people they care about the most.
This concept is based on real testimonies and insights gathered from Tigo customers, essentially Rwandan youth.
“As part of our activations, a number of activities will follow to ensure that everyone gets to tell their story on why they are with Tigo”, Umutoni added.
Since entering the Rwandan market, Tigo has connected over 2 million customers by providing a quality network, affordable tariffs and innovative products to suit the everyday needs of Rwandans.
Tigo has been first telecom company to allow customers to choose their number and borrow airtime and pay back later with Tira Tigo.
Also customers have benefited from Tigo Muzika-setting favourite song as ringtones on their handsets
Also Vuga Packs customers were able to talk to each other without paying unbearable rates.
Tigo has also supported Rwandan talent, bringing together artistes Urban Boys, Kitoko, Dream Boyz, Radio and Riderman for the creation of their hit-single ‘Rwanda Uri Nziza’. The song describes the pride of being and feeling Rwandan and can be heard playing in every radio station across the country.
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