Rwanda Development Board in collaboration with TradeMark East Africa has launched a program to facilitate ten dynamic Rwandan companies export their goods to the neighbouring country, Uganda.
The top ten companies are selected based on their quality products and will be helped to market their products on Ugandan market.
This initiative comes after government approved the National Export Strategy and is the first phase of the implementation of RDB’s Rwandan Export Development Programme.
“This is exactly the sort of practical hands-on support our companies need. I hope that many companies from all production sectors will contact us to participate in the MarketLink Uganda programme,” said Eusebe Muhikira, the Acting Head of the Export Promotion Department.
“The MarketLink initiative aims to help develop business ties between manufacturers and buyers in the East African Community. In particular it aims to capitalize on opportunities for intra-regional trade and business arising from the formation of the EAC Common Market.” Mark Priestly, Country Director of TradeMark East Africa, the donor programme that is funding this pilot initiative.
Following selection of the top 10 Rwandan companies, samples of their products will be taken to the Uganda by RDB staff.
Then, together with the TraidLinks team in Uganda they will undertake an intensive on ground research exercise to find buyers, show them the products and get them interested in meeting with the Rwandan producers.
Participating companies will then be taken to Uganda and introduced to their potential trade partners and each Rwandan company will have an itinerary of individual face to face meetings with a range of Ugandan businesses.
Traidlinks is an Irish company with a base in Kampala, set up to promote enterprise development focusing strongly on growth and improving the productive and overall corporate competitiveness of businesses.
Through TradeMark East Africa, a cost-effective regional aid delivery mechanism has been established that can focus on building long-term East African capacity.
TradeMark East Africa provides a durable platform for scaling-up of Aid For Trade to East Africa.
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