EAC Tourists Targeted in South Africa’s New Tourism Plan

South African Tourism will open an office in Nairobi next year in a bid to attract more tourists from East Africa.

The office will cater to Kenya as a key base while targeting increasing arrivals from Tanzania, Uganda, Rwanda and South Sudan.

“The large regional market potential suggests the need to establish a presence in the market rapidly,” said Phumi Ndlomo, South African Tourism director for domestic, Africa and Middle East.

He said Nairobi’s reputation as an African commerce, trade and development hub had made it a strategic location for South African Tourism to establish its regional headquarters.”