By: Andrew Kareba
After the official opening of Rwanda’s 14th International Trade show by Prime Minister Bernald Makuza, the show is on its fifth day but some exhibitors feature difficulties.
“The exhibition is on a higher gear; lovely people with hospitality, clean city and cooperative Private Sector Federation” said John Mwesigye a marketing Manager of Movit Products Ltd from Uganda.
“The Trade Fair is increasing brand awareness and market sharing where exhibitors are selling on a higher rate”, said Mwesigye.
Customer care principles, clearing process and agents at the border, unhurried assistance by Rwanda Revenue Authority (RRA), loud music, are some of the challenges the Ugandan exhibitor Mwesigye articulates.
Dennis. N. Bideri is a Managing Director of “Soap of Karongi’ known as King of Soap finds the 14th trade fair as the best in East African Community due to the organization and the number of exhibitors but requests exhibitors’ to provide warm customer care services.
“King of Soap is mostly known in Karongi, and we extremely value the Private Sector Federation’s contribution in marketing local products” though Lack of capital and advertisement are some of the challenges we face” says Bideri.
According to the trade show coordinator, Mr. Ephraim Karangwa , the show was well organized and mostly 99 percent of exhibitors drew closer at the first day of the trade show.
Dorothy Mutesi is Miss NUR 2010, who visited the trade fair ground at Gikondo and says: “The Trade show is amazing but some products are luxurious according to previous show.”
Rwanda International 14th Trade Fair is one of major annual events organized by Private Sector Federation (PSF), in conjunction with the Ministry of Trade and Industry where 486 exhibitors participated and 141 are foreigners from various countries, providing unique sales.
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